Matay
Brand Strategy | Brand Design | Art Direction
THE ASK was to create a strong visual brand and language for the popular Brooklyn-based company that provides a healthy alternative to conventional energy drinks.
THE SCOPE was to take Matay to the next level during bottling. Formerly known as Brooklyn Mate, we spearheaded rebranding that truly reflected the brand’s unique value propositions as well as the experience— the FEELING—of consuming the product.
THE SOLVE was to create a colorful, effervescent brand for New York’s creative class. The experience of drinking Matay is akin to the burst of energy and creativity that propels makers, dreamers & doers of all stripes; it’s the electric spirit of New York bottled for the easy enjoyment of on-the-go people who can’t just sit around and brew their own mate. The refreshing, premium nature of Matay is reflected at all levels of the brand experience.