Breadless

Brand Strategy | Brand Design | Digital

THE ASK was to help legitimize breadless sandwiches as a low-carb category all on its own and move the breadless category from early adopters to the early majority.  

THE SCOPE was to design a brand, website, and go to market strategy that resonates with a growing health-conscious population.

THE SOLVE was creating a premium yet approachable brand that emphasizes that sandwiches without bread aren’t less, they’re more. We created a brand for the people who have always had to order off the menu to get the healthier alternatives they crave. Breadless empowers natural go-getters to continually make health-conscious choices.

BREAD
DEFINES THEM;
LESS BREAD
DEFINES US.